Get an entrance mat to draw in the customers

Entrance mats are a great way to catch potential customers' attention.

Entrance mats are a great way to catch potential customers’ attention.

Black Friday is the unofficial kickoff of the holiday shopping season, and you want your storefront to stand out to all potential customers. If you’re in a heavily trafficked area, you should work to keep your storefront enticing to passersby.

Having an entrance mat with an eye-catching design and bright colors is a great way to get people’s attention as they pass by your store. Also use the opportunity to put out any signs promoting sales or any other promotions you may have going on in your store.

Additionally, having an entrance mat is a safety measure you may not have realized. Getting an entrance mat can help wipe off the bottom of people’s shoes as they walk into your store. Typically with heavily-trafficked areas, it can be easy for dirt, water and residue to build up over time, making it a safety hazard for anyone who happens to be walking into your storefront.

Entrance mats can be particularly helpful with safety when it’s bad weather outside, because they can absorb moisture before it becomes a slipping hazard. It’s also good to go the extra step of having slippery floor signs near the entryway, so people can exhibit caution as they walk through.

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Stop leaves with the help of two entrance mats

Have an entrance mat inside to help reduce leaves being tracked in.

Have an entrance mat inside to help reduce leaves being tracked in.

The fall may mean beautiful foliage, but eventually those leaves come off the trees and onto the ground, making their way onto the heels of people’s shoes. Tracking in leaves becomes more common this time of year, causing dirty and slippery floors.

You can combat this problem and keep your floors looking as good as new by utilizing entrance mats both before and after the door. Consider buying mats that have a lot of traction, so they can remove the leaves from under the shoes before people make their way onto your floor.

Wet leaves can stain the floors and make them dangerous, so it’s important to try and minimize the risk of an accidental spill as much as possible. Having dual entrance mats helps increase those chances, because it allows people to first try to wipe off their shoes outside, but that mat could also be affected by weather, making it more difficult.

Having a catch-all mat inside provides one further layer of protection, and people can enter a building at ease. However, if it’s a particularly bad weather day, consider also alerting guests to safety risks by putting up wet floor signs, if the mats are unable to completely clear a person’s shoes from leaves and water.

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Lobby designs are changing in the smartphone-filled world

Try and create a warm and inviting atmosphere in the lobby.

Try and create a warm and inviting atmosphere in the lobby.

Have you been trying to think of a lobby aesthetic that is pleasing for guests? You’re not alone, as the lobby is a place where you have the chance to make the first impression to anyone who walks through the door. The entrance mat can do the greeting for you, but you need to be able to entice people to stay.

Fast Company Design reports the way people rely on their cell phones is playing a role in how lobbies are designed going forward. They need soft lighting, can be multifunctional, allowing for people to get work done or simply relax for a bit while they wait. The news provider reports that many lobbies are finding themselves being split between creating space to relax and also setting aside an area for work.

This is a trend that has really taken off in the hotel industry. According to the Washington Post, hotels have been redesigning their lobbies so guests will feel comfortable working there and not being cooped up in their rooms. This is particularly helpful when a room isn’t ready or a guest needed to check out before their flight. They can sit and relax or choose to catch up on work in their downtime.

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Choose your color for your business

Pick the colors that match your brand.

Pick the colors that match your brand.

When you think about your business, how much attention do you pay to the tone you would like to set? It’s important to think of colors that directly reflect your operations, as they can help evoke feelings from your customers and also drum up brand loyalty. You’ll want to think about colors that can be on everything from your products, to your decor and entrance mats.

The Huffington Post reports you’ll want to come up with a color strategy for your business, both in terms of an office setting and any products or collateral you may offer. You need to think about the kind of mood you’re trying to set with your colors. The news provider reports something like a red could be energetic while blue is calming. It’s good to also have consistency and trying to stay on-brand with your colors. Take a look at your logo and go from there.

Small Business Trends reports that not only can colors benefit your customers, but your employees as well. The news provider suggests thinking about each space of the office and trying to determine what feelings you want to evoke for workers who are in those areas. For example, a break room could be a relaxing color.

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