Planning to pay for a logo before you put it on everything from your logo mats to your office wall? You want to make your investment count for something. Having a strong understanding of your vision is the first step. You don’t want to be going back and forth with your designer over a logo you can’t express clearly.
Forbes reports the greatest logos are simple and timeless. If you go the symbolic route, take the time to think about what your organization means and what services it provides. While being timeless is important, the news provider reports you want to have a pulse on industry trends. You want to make sure your branding stays current with what others are doing. As people become more visual and less text-focused, consider working on fine-tuning your imagery.
Taking color scheme into account is another way to really make sure you logo fits the brand. Think about the kind of energy you want to evoke and then do some research on colors and moods. The Huffington Post reports warm colors like orange, yellow and red give off cheerful, clear and bold vibes, while purple gives the sense of creativity. Having gray tones evoke a sense of calm in the audience, and blue and green represent trust and peace. Thinking about your company values can help put the colors in perspective.
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