Brand loyalty is important now more than ever, and businesses are looking to attract customers any which way they can. It may even be something as simple as choosing an entry mat that could make all of the difference in attracting potential customers.
Entry mats were made to greet anyone who is passing by. They can feature the business’s logo on the front, so potential customers are still attracted to the store even if they did not look up to the see the sign as they hurry along. Additionally, entry mats are a way to welcome customers. It’s the first line of the company’s branding when a customer walks in.
There are also safety benefits to having an entrance mat. When customers are coming in from bad weather outside, entry mats can soak up the moisture and residue from the bottoms of patrons’ feet to prevent slipping while inside. Being sure to get a water-absorbent mat can help moisture from building up in heavily trafficked areas, which could lead to an accident. To make the area even safer, consider having an entry mat from the outside of the store and another on the inside, to pick up anything the first entry mat may have missed.
Connect with the author on Google+.