To bring people in to your store during the busiest time of year, have you ever considered seasonal decorations? The end of Halloween marks the start of some of the busiest shopping days of the year, and retailers need to pull out all the stops to ensure they are bringing in foot traffic.
You can add a little holiday spirit to the decorations you already have around the store. For starters, consider creating a holiday logo specifically for these couple of months and have logo mats created to show off your festive spirit.
Be mindful of color scheme. It’s important to steer clear of getting too wrapped up in actual holidays. Instead, try to focus on the season itself. Including a winter color scheme, regardless of whether or not it includes your typical store colors, is a great way to do this. Other decorations, such as snowflakes and snowmen, get your store into the seasonal spirit while staying nondenominational.
By pairing your holiday logo entrance mats with chalkboards talking about your seasonal promotions. This is a great way to bring in new business and welcome some holiday sales. Be sure you always have a greeter stationed to answer any questions from new guests.
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