When choosing a branding identity, you want to make sure that you’re keeping your customers in mind. This means you’ll want to stay as simple as possible in order to convey core values and not confuse customers with unnecessary text or designs. When choosing a logo mat, you want to make sure it’s clear and concise, leaving little room to interpretation about what your brand name is and what you’re doing. In design, the motto is the clearer the better in painting the true picture.
According to Business 2 Community, you want to strive for simplicity as much as possible. Think long and hard about what you are trying to convey with your brand and then remove everything else that’s unnecessary. That goes for patterns, designs and other distractions that are not a part of your core brand.
The news provider suggests taking a look at your design and determining what is the least amount that you need in order to help visitors visualize exactly what you’re trying to convey with your messaging.
Mashable reports that as long as you know what your logo means, and you’re able to convey it’s purpose, it should be easy to translate, no matter how simple the design is.
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