It seems as though in today’s business world, it’s all about reinvention. Keeping up with the Joneses has become a mainstay idea in the corporate world, and yet some brands could be in danger of losing their identity because of it. When a number of competitors think it’s a good idea to change their logo, you might be tempted. However, you’ve spent good money on perfecting your brand. Purchasing logo mats, business cards, signs, everything. It all goes back to the logo.
The Philadelphia Inquirer suggests that logos should be timeless. Picking a logo means you want it to be around for years, not opting to change it whenever you see fit. Not only could this be costly to your business, but it can also be confusing to your customers.
The news provider also suggests the logo should be able to represent your brand without explicitly stating it. That means leave the heavily worded text at home and stick to something simple.
The Huffington Post says that having a timeless logo is all about the basics. Choose a classic font that isn’t too busy and won’t be outdated in a few years. Keeping the overall design simple will also keep you from giving too much into logo trends, making for an overall classic look.
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