When people first enter your office, do they see a logo mat? You want visitors to see your business right when they enter, and there are a lot of benefits to having it front and center, whether indoors or outdoors.
The biggest benefit of all to having a logo entrance mat is that your brand greets a visitor, employee or customer as soon as they walk in. You want to leave a lasting brand impression, so keeping the logo in different areas throughout the workplace can help reinforce your company name.
The other benefit to entrance mats? They provide a line of defense against the dirt and grime tracked in from the outside. No matter what the weather, people inevitably get residue on the bottoms of their shoes. You want to have a good impression on anyone who walks through your doors, and having dirty, scuffed floors can prevent that. Instead, choose a mat with extra traction that can help wipe off shoes as a person walks through the doors. This will leave the outside residue in the lobby, away from the polished floors of your business.
Related, the mat can also provide an extra level of safety, as water-absorbent options can prevent moisture from accumulating on the floor, making for a potentially dangerous situation.
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