Keep things simple and your logo to-the-point

Let your company name stand out.

Let your company name stand out.

Small businesses need to think about a logo that will get them noticed by potential customers. Before you put your brand on everything from entrance mats to outdoor signage, you need to make sure you have a recognizable logo that will last for years.

However, some small businesses might struggle when trying to showcase their brand. According to Newsday, small businesses may want to consider using a name in their logo so it’s more recognizable. The news provider also suggests keeping it simple, and noted that an analysis of more than 2,000 logos had a 94 percent rate of being minimalistic, instead letting the brand speak for itself rather than over-the-top design.

The news provider reports that logos should reflect the brand in an honest way, and there’s where the name can come into play. Especially for a small business, you may not be able to get the same recognition with just a design.

Forbes reports you’ll also want to think about your font when choosing a logo, since typography can really affect how a design looks. The news provider suggests looking at fonts that you think would best reflect your company’s personality, particularly if you’re keeping your logo simple like the organization’s name.

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Think about the action you want people to take in the lobby

Does your lobby encourage an action?

Does your lobby encourage an action?

The workplace lobby can be a place to not only greet your fellow employees and potential business partners, but also serve as a way to turn visitors into customers. In addition to the welcoming entrance mat with your logo prominently displayed, you want to think about whether or not your lobby encourages visitors to take an action.

The Investor reports that many companies are turning lobbies into a place for transactions, whether it’s selling some products, offering a cafe for visitors to relax in or even making it a workspace for employees and visitors alike. Think about the decor you want to feature, if you’re aiming for a workspace or a cafe, you may want to make sure you offer a relaxing atmosphere.

Don’t just think about the furniture, the walls matter too. Rosen Institute reports that carefully choosing artwork can leave a great impression. The source suggests that choosing local artists and showcasing their work can also help connect your business with your local community. You may also want to think of colors with cooler colors, since they’ve been shown to relax people. Choosing warm paintings could give off the feelings of excitement and urgency, which could be against the theme you’re going for.

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Make a good first impression with a premiere entrance mat

Make an impression on the inside.

Make an impression on the inside.

You want to make a good first impression when someone enters your building, and the first way to do that is with your entryway. Buying premiere entrance mats that are not only eye-catching, but also prevent dirt and grime from being tracked in to scuff up the floors are a great starting point.

The Free-Lance Star reports that indoor mats are a great way to make a good first impression as someone enters your building. The source says that while outdoor mats are important, the inside is just as critical, and it can help stop dirt in its tracks. Keeping your floors clean is another great way to make a first impression, and will help you save on cleaning crew costs.

The Huffington Post reports the first way to ensure a great first impression is a clean lobby. Having extra mats can help ensure it stays that way, but you may also want to monitor the entryway throughout the day to make sure no spills or dirt pile up. This could ultimately affect how a potential client, business partner or guest views your establishment. A little extra care goes a long way in building relationships with anyone who comes through the door.

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Be mindful of your physical well-being while at work

Anti-fatigue mats can help reduce stress to joints.

Anti-fatigue mats can help reduce stress to joints.

When you’re at work, it can be common to all of a sudden succumb to aches and pains that linger even after you’re off the job. Particularly if you work in a physical capacity, being on your feet all day can take its toll. While anti-fatigue mats can help provide relief thanks to their soft rubber support, it’s important for employees to be checked into their own wellness.

The Huffington Post reports employees should be aware of the signs of physical burnout so they know how to combat it. The source suggests thinking about all the processes you have to go through in a day and try to optimize them as much as possible – such as using a piece of material handling equipment to take more inventory at a time, rather than doing separate trips. The source also suggests taking the time to go for a walk. Even if you’re on your feet all day, using different muscles and shifting your weight can help.

If you are experiencing pain due to long hours, Prevention suggests taking slow, deep breaths, similar to what you would do in a yoga class. The news provider reports that people who slowed their breathing rate by half experienced less discomfort.

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