Build your brand from the beginning

Your name and logo can leave lasting impressions.

Starting a business from scratch? You want to be strategic when trying to pick a name. This will be everywhere from your business cards to your entrance mats, so you want to make sure that you’re branding yourself in a way that will be familiar to your potential customers and business partners.

Inc. suggests trying to think strategically about what you want to convey to those you partner with. It’s all about identity, so try and think about how your business will identify with the service or product you provide. The news provider suggests building a brainstorm off of this exercise and thinking about different names, asking for feedback along the way. However, the news provider cautions over being too literal, because your business might expand overtime and that would make its name outdated.

Once you have a company name in mind, it’s time to move on to the logo. Again, think of what you want the entrance mat to look like for customers and partners first walking through the door. Forbes suggests looking into the kinds of emotions that colors evoke and planning out your color scheme from there. Also choosing a font that’s easy to read can be helpful in achieving recognition once people become familiar with your company.

Connect with the author on Google+.

Posted in Entrance mats | Tagged | Leave a comment

Make the right first impression with an entrance mat

Entrance mats can help you make a good first impression.

Do you have an entrance mat at the front of your business? If not, you could be doing yourself a disservice when it comes to making a great first impression with potential customers. The entrance mat is the first thing a person sees when they walk into your business, so it’s a good idea to pull out all the stops and try to make a good first impression.

When a potential business partner, customer or employee walks up to your building, you want to make sure they know where they are. Consider getting an entrance mat that has your logo prominently displayed, so you’re able to attract the eye as someone enters. Also, there will be no wondering where someone is when they enter.

Additionally, an entrance mat can help you keep a good impression lasting longer, as it will wipe off the bottoms of guests’ shoes as they walk in, stopping dirt and grime from muddying up the floors. It can be really difficult to make a good first impression with dirty floors, so having an entrance mat can help nip that problem in the bud. Another plus, this will help reduce the chances of someone slipping on a wet floor as they enter.

Connect with the author on Google+.

Posted in Entrance mats | Tagged | Leave a comment

Get an entrance mat to draw in the customers

Entrance mats are a great way to catch potential customers' attention.

Entrance mats are a great way to catch potential customers’ attention.

Black Friday is the unofficial kickoff of the holiday shopping season, and you want your storefront to stand out to all potential customers. If you’re in a heavily trafficked area, you should work to keep your storefront enticing to passersby.

Having an entrance mat with an eye-catching design and bright colors is a great way to get people’s attention as they pass by your store. Also use the opportunity to put out any signs promoting sales or any other promotions you may have going on in your store.

Additionally, having an entrance mat is a safety measure you may not have realized. Getting an entrance mat can help wipe off the bottom of people’s shoes as they walk into your store. Typically with heavily-trafficked areas, it can be easy for dirt, water and residue to build up over time, making it a safety hazard for anyone who happens to be walking into your storefront.

Entrance mats can be particularly helpful with safety when it’s bad weather outside, because they can absorb moisture before it becomes a slipping hazard. It’s also good to go the extra step of having slippery floor signs near the entryway, so people can exhibit caution as they walk through.

Connect with the author on Google+.

Posted in Entrance mats | Tagged | Leave a comment

Stop leaves with the help of two entrance mats

Have an entrance mat inside to help reduce leaves being tracked in.

Have an entrance mat inside to help reduce leaves being tracked in.

The fall may mean beautiful foliage, but eventually those leaves come off the trees and onto the ground, making their way onto the heels of people’s shoes. Tracking in leaves becomes more common this time of year, causing dirty and slippery floors.

You can combat this problem and keep your floors looking as good as new by utilizing entrance mats both before and after the door. Consider buying mats that have a lot of traction, so they can remove the leaves from under the shoes before people make their way onto your floor.

Wet leaves can stain the floors and make them dangerous, so it’s important to try and minimize the risk of an accidental spill as much as possible. Having dual entrance mats helps increase those chances, because it allows people to first try to wipe off their shoes outside, but that mat could also be affected by weather, making it more difficult.

Having a catch-all mat inside provides one further layer of protection, and people can enter a building at ease. However, if it’s a particularly bad weather day, consider also alerting guests to safety risks by putting up wet floor signs, if the mats are unable to completely clear a person’s shoes from leaves and water.

Connect with on Google+.

Posted in Entrance mats | Tagged | Leave a comment