It’s important to communicate your company’s vision clearly, and that starts with the logo. However, there’s an art form to the logo, you have to be really smart in the execution. After all, it’s going to be everywhere. All over your business and the furniture. Everything from your logo mat to your coffee mugs, anything you own represents your brand. This is why you need to put a lot of thought and consideration into your logo.
While some experts may say it’s important to be concise, others disagree. According to Fast Company Design, there are times when a simple logo isn’t the best choice for a marketing revamp. The news provider points to companies that have gone the more complex route in their logo imaging. Not just a simple, clean print that was appealing to the eye, but instead a puzzling picture that caused people to stop and think. Their reasoning was this would stay in the minds of people longer, since they spent more time looking at the design trying to figure it out.
No matter which route you decide to take, it’s important to collaborate with a professional. According to Smashing Magazine, it’s a common problem that business owners want to save money by skimping on the design. You need to invest in it, because it’ll help take your business to the next level.
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