When choosing branding for your small business, there’s a lot to consider. What are the current trends? Have you noticed your competitors gravitating toward a specific design? You’ll want to keep these ideas in mind when decorating your office. That means coming up with a color scheme that’s everywhere from your logo mat to your walls to your office accessories.
Entrepreneur Magazine outlines some of the most common color themes for small business logos. They range anywhere from coral to midnight blue to brown. However, it’s important to get an idea of what emotions each of these colors evoke, as it could be what your customer is thinking. Floor matting can help.
For example, if you have a golden yellow hue in your logo, you’ll evoke a positive feeling, cheering up your audience. A sky blue, according to the news provider, provides a sense of calmness.
The Huffington Post reports you might want to think about what emotion you want your brand to evoke before you move forward. On the red/yellow spectrum, you’ll have a feeling of playfulness and warmth, whereas the cooler colors like greens and blues can give a sense of trust and peacefulness. Of course, you could always consider evoking a plethora of different emotions at once by using different colors within the logo.
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