As some people are still wary of spending, retailers need to be doing everything possible to bring in the consumers. This is why customer service is key when talking to potential buyers in brick and mortar locations. However, cautious spenders are not the only thing storeowners need to worry about, they also have to contend with the presence of the internet.
National Real Estate Investor reports that more people are being pushed to a “web-driven economy,” which could cause some concern in the retail world. However, there are ways to combat this. The news provider suggests that storeowners should use physical advantages to really drive consumers into the store. That could mean getting personalized logo mats and literally rolling out the welcome rug. Additionally, setting up eye-catching displays could draw shoppers from the outside in.
According to the Houston Chronicle, there are other ways shop owners can alert potential buyers to come to their store. One way to do this is by offering promotions in the mail or via email, people will know to make a special trip to the store. Additionally, storeowners will want to consider providing customers with samples. This is way to get people hooked on a product, so even if they don’t buy anything the first time, they could turn into returning customers.
Connect with the author on Google+.