Trying to choose a logo for your business can feel challenging, particularly because this is something that will be on everything from your entrance mats to your business cards. However, it’s important that you don’t put too much stock into it, after all, you have to rely on your business itself to really drive customers.
Forbes reports that no matter how eye-catching your logo is, to think that it will boost your customer base alone is the wrong way to go about a business plan. The news provider reports that a logo is meant to drive brand recognition, not necessarily attract new customers, so it’s important to work on building a reputation so word of mouth, and then brand recognition, can help drive up your consumer base.
A logo is important, but make sure you’re spending more money in your marketing efforts for getting your name and reputation out there.
Mashable reports that above all else, your logo should be a direct reflection of your company and the services you offer. If you’re able to drum up a great reputation, your logo will only enhance it further. Use it to drive further traffic to your business, not spend most of your funds on creating it.
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